About Us

Over the past decade This Edition has

collaborated with clients and agencies

across the globe. We uncover brand  

purpose and develop ideas that build

attention and drive relevance.

We understand every company needs to continuously renew its brand to stay relevent. Simply we aim to clarify and amplify your most potent brand story — and then use design to bring that to life in all you do.

About The Founder

Hello, I’m Matt Gavioli a Creative Director and Designer based in London and Italy. I’ve spent the last decade helping organisations grow and innovate through design. A digital native, with deep expertise in creative direction, visual design and strategy, my focus is on combining creativity, craft and technology to build connected products and brand experiences.

I have a traditional design education, with a Bachelor Degree in Photography (Creative Advertising) from Griffith University, Australia. After spending several years designing branded environments for architecture and interior design practices, I moved to Paris, and worked with a variety of luxury fashion brands.

My real value comes from years of hands-on experience at a Creative Director level, both leading design in-house, and working independently with startups; uniquely positioning me to provide multidisciplinary design solutions that are typically delivered by a larger design agency.

My work  involves a broad range of projects including brand identity design, web design and wayfinding for exhibition spaces. As the Head of Brand Design at property market leader Ballymore Group, I played a major role in shaping a diverse range of award-winning placemaking projects. This breadth of work helped foster my holistic approach to brand creation and communication, for some of London's most significant mixed-use developments.

Interested in working together?

get in touch