About Us

Over the past decade This Edition has

collaborated with clients and agencies

across the globe. We uncover brand  

purpose and develop ideas that build

attention and drive relevance.

We understand every company needs to continuously renew its brand to stay relevent. Simply we aim to clarify and amplify your most potent brand story — and then use design to bring that to life in all you do.

About The Founder

Matt started his design career in 2003, after finishing his bachelors degree in Photography (Bphoto) — Creative Advertising. He started working for Bauer Media Group, where he honed his skills contributing to the creation of multi-platform magazine titles.

In 2008 he spent the earlier part of his career working at Australian commercial interiors company Interiorco, where he discovered the importance of complementing architectural and interior design practices, to design and consider how brands were expressed in the built environment.

More recently he was Head of Brand Design at property market leader Ballymore, successfully implementing a digital marketing transformation, increasing the focus on the customer journey, while striving to create resonance with what’s designed and what’s messaged through all forms of storytelling.

The work involved a broad range of projects including printed matter, publications and exterior and interior spaces. He provided creative leadership and cross-pollination of these insights and ideas to clients and colleagues, ensuring the brand language was applied consistently across all areas of the group.

Interested in working together?

get in touch