Fragments Paris
A Well Loved Parisian Café

Fragments Paris

Fragments Paris

Creative Partners

This Edition

Service / ROLE

Creative Director


Identity Design, Environmental Signage

This cozy café has become a spot for creatives to huddle, share ideas and listen to the turntable play old records; "One of the best places to buy coffee in the world" — FT Magazine

Inspired by a hand drawn sketch of the building facade, by owner Youssef Louanjli. This Edition created a comprehensive picture of the establishment as well-respected purveyors of coffee. It was important that the brand identity reflected the iconic Fragments location and their disciplined and rigorous approach to coffee drinking, while offering a meeting point for all that pass. The window display has become a focal point for visitors, generating constantly evolving instagram content. The expression is a unique and balanced visual narrative across – the building facade, coffee cups and stationary.

Typeface — Brandon Grotesque