InteriorCo was formed through a buy and build transaction that brought together a number of players in the Australian commercial interiors sector. It was named and incorporated to lead a group of similar companies through industry association, each with their own personality and function. It was important that InteriorCo could oversee the national operation, without detracting from each businesses core function and unite the group to a set of core values to aspire to. Adopting a design strategy of simplicity, bold Swiss design principles were applied in the creation of the geometric sans-serif logo type. The brand directly communicates to the philosophies underpinning the formation of the group; to work towards becoming the leading commercial fit-out solution in the Australiasian market. Typographic grids were used in the creation of the indentity resulting in a functional and authoritarian character, that reflect the beautifully crafted products the group produces. The introduction of a cyan brings a vibrancy and optimism to group, supporting their personable approach to business.