Gail Sorronda
Just Like Honey

Gail Sorronda

Gail Sorronda

Creative Partners

This Edition

Service / ROLE

Creative Direction


Environmental Signage, Seasonal Campaigns

The dark romanticism of Sorronda's design aesthetic collides with the hyperrealism of Zavro's artistic vision.

For the launch of Gail Sorronda’s Trans Seasonal Collection 13/14, “Just Like Honey”, we designed a one-off window installation. The collection featured bee prints which was the result of a collaboration with celebrated Australian artist Michael Zavros. The window consisted of mutiple geometric honeycomb shapes, creating the sensation of being in a beehive. The graphic application framed the changing mannequin in the window space, giving the illusion of depth.