Ballymore moved to invest in their retail spaces, on newly developed schemes and the opportunity to develop a brand identity that reflected the needs of the growing community arose. The Island Grocer brand indentity looked to appeal to an operator that would source fresh quality produce for the island community. A modern take on your local neighbourhood grocer. We worked with local signwriter Nick Garrett, to develop a distressed logo appearance that moved away from the traditional corporate clean look of restaurant branding. As the Island population grew, the Island Grocer brand inspired people to buy locally, eat thoughtfully and have pride in the produce they consume. Executed across a range of collateral from posters to promotional flyers through to signage and the built environment.