New Guards Group have quickly become a production and fashion force. Successfully pioneering their portfolio of brands Marcelo Burlon, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston and A_Plan_Application. We faciltated the signage and wayfinding for each Paris showing, from their first appearance in 2015. The group has activated spaces with eye-catching graphical displays and journeys for their buyers.